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People and entities conspire constantly to benefit themselves, having theories about that is healthy and shows a healthy level of distrust. The general rule of thumb should be proving the benefit of the people conspiring together and if there is no tangible/provable benefit then there is little to no reason to believe in the theory.

Why are people pushing a globe model? Who does this benefit?

At the end of the day though, a conspiracy theory is a way to rationalize a situation that you perceive as bad without having to really dig into it and see the other side that is benefiting from it. It's easier to believe that there are a group of people controlling the strings in any situation than it is that there are a ton of people who are all acting in self interest and collectively tugging the strings.