[mpalfrey]

Yep. I've spent evenings on the phone with AWS support in the past. We spend a lot with them, but their support was excellent and I was able to get on the phone pretty quick (it was issues with an Elasticsearch cluster that crashed).

Overall they're different tools, for maybe different situations. I like AWS and it'd be my usual go to (I'm AWS certified) and also like Azure (I love Azure resource groups - they make life pretty nice). Not used GCP in anger. I've also spent years running software on premises (I kind of miss these days as I did a load of travel when things went wrong!).

The smaller players have insanely good pricing and I'd see why you'd want to use them. But for something like an e-commerce application I think I'd just feel happier hosting it on one of the big players. Not to mention it might be an easier sell from e.g. a compliance point of view (disclaimer, I've not read up into what e.g. Hetzner supports in terms of PCI etc compliance).