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by namelessoracle 1416 days ago
Microsoft and Sony both sell direct and both implement anti scalping technology into their direct sales. (only allowing one purchase per registered account, IP detecting technology to make sure same user isnt buying over and over, et cetra). Sony got me a PS5 launch day direct ship to home at no additional cost within 12 hours after purchase (I was pretty impressed that Sony was able to pull that off)

They just dont want to burn their bridges with traditional retailers quite yet Im guessing.