[zachshefska]

And to be clear, consumers shouldn't have to negotiate for hours to try and get a "fair" price during "normal" market conditions.

The current "markup" phenomenon is the same as the prior experience (pre-pandemic) where OEMs intentionally subsidized the purchase of their vehicles well below MSRP, and savvy customers could negotiate thousands off a car deal. It's mind boggling to me that we allow for such an inefficient market to perpetuate! 100 years of franchise dealerships is enough! Time for business and consumers to wake up and enact change.

[rdtwo]

Even during normal times if you wanted a trim that was somewhat desirable you would get hit with this behavior. Plus you get so many hidden fees that don’t have to be listed like the “Toyota Advertising fee” for over 1k. A few of those different fees Added 3-5k in normal times