[alldayeveryday]

We seem to be talking past one another, and from what I can tell you are more or less agreeing with me. Supporting additional traffic takes additional money. The estimation of the amount of money it costs to support the traffic they receive is evidence of this being the case.

Commenter > In an era of unlimited scaling infrastructure, it's a shame they're struggling to capitalize on an exclusive superbowl scale marketing event.

My Reply > Unlimited Scale = Unlimited Cost

You > estimate the cost of a limited amount of traffic

Me > wasting time talking in circles reiterating my original point