[propogandist]

developers are typically unreachable to marketers. This will be MSFT unlocking a rare audience that will fetch top dollars from enterprise advertisers, right before cookies go out of standard.

This move, like the exclusive Netflix ads inventory, makes it clear that MSFT sees ads as a big driver to business growth.

[WhyNotHugo]

I'm sure they'll ask for user's explicit consent before planting any cookies, as required by current legislation, right?

I can't imagine many developers opting in.

[propogandist]

that restriction only applies to EU users