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by aaronharnly 1416 days ago
I see they’ve already mastered the enterprise software technique of a “screen-by-screen video” that shows zero actual screens of the actual product, just a series of animations vaguely indicating business processes that are efficient & scale & managed etc.
5 comments

Can’t express how much I hate those videos.

A higher density of utter meaningless bullshit, I couldn’t find anywhere else in marketing.

it's like our version of the "Turbo Encabulator" https://www.youtube.com/watch?v=Ac7G7xOG2Ag
My number one pet peeve in the sales cycle. We just docusigned to switch to a new platform - 50% of this was because their demo and other videos ACTUALLY SHOWED THE PRODUCT and they had youtube playlists with more!!
How else do you get people to sign and/or pay for dogshit you haven't even built or battle tested yet? (if you're offended, I'm talking about your product)
Ironically these are called "explainer" videos too. :)