[Mavvie]

"combine these data sources" doesn't necessarily mean data analytics. Just as an example, it could be something like "show a badge if it's the user's birthday", which if you had a separate microservice for birthdays would be much harder than joining a new table.

[wefarrell]

Replace "people" with "features" and my comment still holds. As software, features, and organizations become more complex the core feature data becomes a smaller and smaller proportion of the overall state and that's when microservices and separate data stores become necessary.