[londons_explore]

Which in turn makes dynamic pricing even less attractive for the shop.

If they decrease the price, then there are some shoppers with the item currently in their cart who will pay less for the item than they expected to pay.

But the reverse is disallowed by law.

Which means that for every price change, the shop effectively loses out a little. Better not change prices too frequently!

[nicoburns]

The idea is to do a discount towards the end of the day to help clear stock that would otherwise go to waste because it has a short shelf life. Supermarkets do this all the time, but it generally involves an employee going around manually relabelling produce.

[Semiapies]

Or more likely in many cases, putting up temporary discount signs to be collected at the end of the day.

Still a time-saver to automate.