[varispeed]

Any business that grows eventually gets taken over by shareholders and their goals of maximising profits so they can get their dividends or other benefits. They think their product has become invincible and nothing could sink it. Then when they think it actually might sink they double down on extracting profits. This strategy is always against the users of the product, so eventually they get tired of it a seek for an alternative. Then they find an alternative, it grows... and cycle repeats...