[TedDoesntTalk]

Why don’t people use the word “value” then? Why “value proposition” and not just “value”?

[im_down_w_otp]

I assume it's because "value prop" is VC lingo which is a prompt to founders to give their customer "elevator pitch", and we're on community forum that's motivated by VC perspectives & lexicon, so those get broadly appropriated by many participants.

[robjan]

"value proposition" is about how you demonstrate the value.