[diydsp]

> Tesla software/user experience is not significantly better than a dumb car with carplay or just an ipad fixed on boar

That's only part of it. It also includes the prestige and social cache. Once upon a time, apple was the same. Me, i don't care, but all the fancy ppl around me, the multi generational wealthy and boomers, can't get enough Teslas. That desire for luxury may wax like apple... or the coming recession may sponch it.

[anony999]

Tesla still has an "early adopter" and tech aura(IMHO). I wouldn't say it's seen as luxury in Europe. I believe they sell well in Europe because they have the best batteries/range and little competition. I believe once (if) Mercedes and the other brands ramp up production on their electric cars Tesla will have a very hard time competing. They have to deliver either better tech or better value(price). They cannot compete on "luxury" or brand. Tesla itself markets as a tech company (to investors and everyone else). It sells the first move advantage(i.e. battery tech, economy of scale)

[nottorp]

> Tesla software/user experience is not significantly better than a dumb car with carplay or just an ipad fixed on boar

I'd say it's much worse. Putting all the controls including a/c on the tablet is an extremely bad idea.

[whatarethembits]

"Prestige" in regards to Tesla appears to be regional at best. Nobody I know (including myself) even considers Tesla at its price range due to competition (Mercedes, Audi, Porsche) completely outclassing it in terms of design and features, which is an important factor here in Europe. Tesla largely appears to be a footnote when it comes to EV choices in this part of the world.