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by tedmcory77
1413 days ago
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There are three types of traffic: Paid, Earned, Owned. Paid - PPC and the like Earned - Press, News Coverage, etc. Basically, causing a way to get yourself in the news cycle Owned - Email is the best example. You, for the most part, control this and it's the easiest way to control your future. By getting newsletters people begin to know, like, and trust you and become more likely to buy. |
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