[croes]

Sounds like mocking the underdog.

[CharlesW]

Carl Pei isn’t exactly an “underdog”. As for the mocking, they’re calling the Nothing design “compelling” and calling themselves “assholes”. I think Carl is probably not crying himself to sleep over this.

[jhanschoo]

dbrand's edgy marketing is part of its brand, and uses it to stand out in a crowded market. Come to think of it, sounds quite like Nothing