Nope. The one-off ceiling is basically non-existent for practical purposes. Do I pay you a theoretical infinite amount of money to use your product for a small percentage of my income, or do I pay you a small part of my wealth for your product?
With a subscription model, there’s a point where the consumer has paid you “too much” and they will either cancel or find another solution. This is also known as churn. If your avg customer pays you for 8 months, this is a pretty good indicator of how much customers are willing to pay, but you can likely charge more for a one-off cost, sometimes 2-5x more.
Since you are likely combatting churn by finding new customers, switching to a one-off model means you can just find new customers and not worry about churn since it doesn’t exist.
Don’t get me wrong, sometimes subscription models make a lot of sense. Most of the time they don’t unless you’re selling something that has an infinite cost anyway (like immediate access to “all” movies ever made like Netflix) and would be an infinite cost for the consumer to do it in some other way. But if I can pay a contractor to build your app for less than infinite money, then it shouldn’t cost an infinite amount to use your product.
With a subscription model, there’s a point where the consumer has paid you “too much” and they will either cancel or find another solution. This is also known as churn. If your avg customer pays you for 8 months, this is a pretty good indicator of how much customers are willing to pay, but you can likely charge more for a one-off cost, sometimes 2-5x more.
Since you are likely combatting churn by finding new customers, switching to a one-off model means you can just find new customers and not worry about churn since it doesn’t exist.
Don’t get me wrong, sometimes subscription models make a lot of sense. Most of the time they don’t unless you’re selling something that has an infinite cost anyway (like immediate access to “all” movies ever made like Netflix) and would be an infinite cost for the consumer to do it in some other way. But if I can pay a contractor to build your app for less than infinite money, then it shouldn’t cost an infinite amount to use your product.