[imiric]

Content consumers with cash to spare, and professionals who can work around iPadOS' limitations, or whose workflow isn't affected by them. Think digital artists, graphic designers, photographers, writers, some video editors, etc.

[anakaine]

Don't forget students. Heading to university as a professional who is employed full time, but I want my own device with minimal maintenance and headaches, as well as minimal distractions. Ipad pro has been a great answer.

Initial notes, drafts, watching lectures, etc is a good use case. Full document drafting in Word is pretty poor compared to the desktop application where I can insert tables of contents, references, bibliographies and integrate with endnote.

The reason it frustrates me is because it doesn't run macOS and I can thus do far fewer things with it. I bought it with that in mind, knowing that the trade-off was that it would go some way to improving my time-on-task with uni. It's been a success in that regard.