[frankosaurus]

> shared sounds that are able to go very viral rapidly

Shared sounds was a nifty innovation and TikTok executed it well.

While FB always focused on their vaunted friends graph, there was an entirely separate graph waiting to be discovered which had nothing to do with friendship:

i.e. A graph of people worldwide who have lipsynced (or danced) to the same tune. It's a clever way to inject novelty (and dopamine) into the system!

Seems obvious in retrospect, of course.

[el-salvador]

> Shared sounds was a nifty innovation and TikTok executed it well.

Also, shared sounds and music cross languages and boundaries more smoothly than hashtags.

So a Spanish song can suddenly become viral in Eastern Europe, or a Thai song become viral in Latin America.