[eurasiantiger]

But then you can’t test the conversion on realistic ”production” files, and you may miss something. Better not limit features, only amount of files and speed of conversion (the queue / progress bar is a good place to remind free users of the fact.)

This also nets the company lots of good karma by letting many others out of one-off binds where they are stuck with a file they cannot open.

Getting the company name out there as a dependable savior will make your brand stand out in casual conversations.

Then it will be an easy sell to agencies that actually use these kinds of products and are willing to pay for them.

However, don’t try to upsell from the free tier, and don’t make it annoying to use. It will make people avoid the free service. You want users to tell others of the great service that saved their bum just before the looming deadline.

And with that particular name, the company could even base its marketing on literally that.