You know this SUV, the Pajero? IIRC they changed its name for the chilean market, because there "pajero" is well established slang that translates roughly to "wanker", but with extra connotations of laziness and weakness.
I presume pajero is slang because “hacer la paja” or “hacer paja” is slang for masterbate. The FCA example is “fica” in Italian? Similar to “figa” in Spanish?
As a foreigner in Spain I really enjoyed learning slang and then speaking inappropriate double entendres[1] - acting innocently as though I had made an honest mistake - entertaining whoever I was talking to.
Or honest mistakes too: I remember being laughed at for saying I was being followed around by a bunch of little penises when I meant to say little chickens.
Same with Honda Fitta, with fitta being Swedish for pussy. And kiss, famously the name of a band, is Swedish for pee. Stadler also named one of their trains KISS, though in Sweden they marketed it by the working name Dosto.
I'm skeptical about the truth of the Honda Fitta ever being considered for the name. And I'm calling full BS on it.
Doing a little research on this... There's only a few articles, mostly quoting random people on the Internet. No good verified sources on it. Wikipedia mentions it too, but only links to those same articles.
Long before the Fit was ever a car, Honda already made a Jazz in Europe (which was called the Honda City in other markets). And it would make sense for the current Jazz to succeed that car. It would make less sense for them to rename it to the Fit for Europe, as the Jazz was already a recognized model.