[mejutoco]

> It also limits creativity and high pay offs.

I think this fully depends on the metric that you choose. The metrics can be very creative.

> could allow them to move from developing a SaaS product to running a chain of burger joints, because the data indicates that would be a good move.

In this scenario the counterfactual is a company without data is taking the decision based on a hunch.

I think we are saying similar things. For me any decision that is rational is based on data (better or worse data, but _something_ is quantified). What and how to quantify from the real world to incentivise the right behaviour is the creative part, from my point of view.