[dasil003]

Like any good idea that sees wide adoption, being "data-driven" has jumped the shark to cargo-cult methodology in most places.

The truth is that data is only powerful if applied judiciously with solid knowledge of statistical fundamentals and careful thinking about causality (which will may not be practically falsifiable!). "Data" can also be misread and applied in big powerpoints with a reckless disregard for reality.

Enlightenment is understanding enough about data to use it correctly, but also acknowledging its limitations and that to create a successful business you also need vision and insight about potentials and trends for which accurate data does not and can not exist (except as a post-hoc trailing indicator).