[ethbr0]

The Google play would have been to track user gameplay. That's currently a large number of user-hours that Google is blind to, given they have no offering in the dedicated console space.

... that said, I'd expect the margins were far lower / cost was higher than what Google was used to, and they financially decided the juice wasn't worth the squeeze.

[bushbaba]

Suspect that the service saw poor growth or even shrinkage of users. Costs were fixed to rising and nobody provided an answer on how to address. So google cut it.