Because being 100% data driven means that you're removing ideas and opportunities that exist outside your datasets.
It's not realistic to have a dataset large enough to cover all situations, especially not those areas and opportunities that you don't know exist. That's also way Googles 20% projects was such a good idea. It allowed to business to grow and develop in directions they couldn't possible predict.
It's not realistic to have a dataset large enough to cover all situations, especially not those areas and opportunities that you don't know exist. That's also way Googles 20% projects was such a good idea. It allowed to business to grow and develop in directions they couldn't possible predict.