[itsoktocry]

>I see too many "data driven companies" that are not data driven, but selectivly use data to do what the executive wants to be done.

Bingo. And judging by many of the comments here, it's spoiled people's opinions on what it really means to be "data driven". I mean, imagine advocating for "good judgement" when so much empirical research says it's not repeatable?

[mattnewport]

Do you have empirical research / data supporting data driven companies being more successful? Genuine question - I'd be interested to see it but I notice a lack of data supporting the argument that being data driven is associated with success in this thread.