[AmbassadorNo1]

I liked this article and agree with the point - when it comes to innovation, new products, and new markets, instinct and experience could probably help more than data.

Using data for decision making is more relevant for more mature processes where the data exists to learn from. Being data driven is especially important for data intensive sectors where the complexity of issues cannot be fathomed just by being brilliant, it's here you need to be able to analyse the intricacies using the data to find possible answers.

I just published a blog in response to this article explaining my thoughts on it - https://terminusdb.com/blog/some-data-driven-companies-actua...