Their naming is quite inspirational. If I ever start a popular band I will also try to make some existing thing completely un-googleable. The band Franz Ferdinand also tried this and seem to have failed.
My favorite little band naming micro-trend was bands naming themselves after Python projects, but doubled. Eg, there are bands named "Django Django" and "PyPy".
Yep, the subject is almost completely unresearchable as a result. It's rather similar to the situation with the "BBC Micro Bit" which horribly polluted the search space for the original BBC Micro computer.
They probably heard the term and thought it was cool. But it must be enormously frustrating to people who are involving in making this stuff.
That said, it is possible that this could prevent Black Midi (the genre) from becoming a fad, and thus make the "scene" healthier. Sort of like a password to get into the club.
Yep, I don't keep up with new music that much anymore but when I saw the title of this post, my mind immediately went to these lads. Perhaps they thought that naming themselves after the genre would prompt more people to discover it but it backfired?