| There is iteration, but nothing like the scale and customer base which Apple can bring to the table. I think Apple would just need to aim for a market that barely exists. Single person transport vehicles would be my guess. It would need a big name brand which emphasizes safety and privacy over noise and power. There are gyroscope based motorcycles with roof shells which would be great for the average consumer which would be in line with their environmental goals. Combine that with a complete augmented reality surround experience and some sort of ridiculous safety features like multi-limb airbag deployment or emergency jet obstacle avoidance they are in a unique position to completely change personal transport. Add in some alternate transport options which are not available at all which would require major corporation negotiating power. Short flights added in as an option dropping some wings to bypass traffic. Perhaps some sort of rail connection to hook into those single car tunnels or existing railway tracks. Open the railways for traffic each direction when not otherwise occupied. Perhaps an optional jet ski and snowmobile accessory. Make it buoyant so it never sinks like trashed scooters in the river. I would imagine they would focus on ergonomics, smoothness of the ride and energy efficiency over power. All digital so lots of haptics. Light enough to take into an elevator to park in your apartment. Just flip a switch and the gyro makes it stand on one wheel to fit in an elevator. Imagine being disabled and it opens your front door and drops you off in your living room. I should imagine they would combine some high resolution camera technology to easily snap photos in any direction of whatever is interesting, 5G cellular for live-streaming in vehicle with easy swapping between internal and external cameras, automated pickup so you could send your bike to the store for curbside pickup without going with it and taking control from home if necessary. Disable local control so can send it out to pick up the kids from school. Or send it to park when you have reached your destination and it pays for parking and comes back when you need it. Perhaps OLED exterior so you can change the look on the fly. 360 degree camera coverage so you have no blind spots. Auto collision avoidance from any direction. There is a huge wishlist out there and it is easy to brainstorm all sorts of things that small companies just could not pull off in any sort of scale. Production wise they already custom design all the phone manufacturing hardware which runs 24/7 and there is always the possibility of just acquiring what they need. |