[eunoia]

This is such a tired and lazy line of thought.

Completely leaving out services , the “secret” projects and incremental improvements in hardware to existing products, in the last decade:

- AirPods - Apple Watch - Apple Sillicon

Each one of these new product verticals would be ten to hundred-billion dollar companies if independent.

I look forward to hearing why none of this is actual innovation and actually quite boring.

[askafriend]

Not to mention AirPods and Apple Watch became mini cultural revolutions in their own right. How quickly people forget.

[onlyrealcuzzo]

Sales of Apple Watches are down 35%: https://www.digitalinformationworld.com/2021/12/apple-watch-....

I doubt that's a $10B company with that type of negative growth.

[dmitriid]

Tell that to Uber ;)

Also, you link is to 2021. In 2022 it grew again, https://www.counterpointresearch.com/smartwatch-market-grows...

[howinteresting]

Apple Watch is only what it is because Apple shut off the ability for anyone else to have that level of integration. Hope the EU forces them to open it up.

[joshstrange]

This is just patently false. There might be a few things that Apple shuts off (though none are coming to mind, I had a Pebble for years and it worked perfectly), the truth is the competition isn't playing in the same league, mainly due to the chips/OS available. On top of that the Android Wear products I've seen don't hold a candle to the Apple Watch in terms of looks or capabilities.

[dntrkv]

Not only that but Apple commits to their products. Apple Watch v1 was pretty meh, but they kept at it, iterating year after year, until I finally pulled the trigger on one because it had the functionality that I was looking for.

All the other companies are constantly rebuilding their products from scratch, or dropping them entirely. Apple sets a vision and just continually works toward executing on that vision with small advances every year. That’s why users love them.

[shard]

I felt the same way with the Samsung watch. v1/v2 was pretty meh, but they kept at it, iterating year after year, until I finally pulled the trigger on one because it had the functionality and design that I was looking for. I was specifically keeping away from squarish smartwatches because I didn't want a watch that screamed "smartwatch" and wanted a rounded design, which I find more aesthetically pleasing.

[askafriend]

You nailed it. They are focused and relentless - something to admire in a world where companies are usually super reactive and don't have confidence in their vision.