[rsynnott]

> What users' need are they trying to address or create?

They're essentially trying to _create_ a new need in the minds of consumers, I think.

The trouble for them is, this rarely works. This is quite different to, say, the iPhone; when the iPhone showed up, the market was already inclined to think "it would be nice if there was a good phone that could do more stuff than my Nokia"; it wasn't specifically demanding an iPhone, but an iPhone was a good solution for what it was demanding. It's not clear that anyone is demanding a 'metaverse'.