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by etataetaet
1426 days ago
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Aren't companies forced to try and make themselves as valuable as possible? My gut says they wanted to get a publicity boost so they decided to cut cookies but then had to backtrack as they realized they'd loose a lot more money than expected. I think the delay is to buy more time to think of some way of minimizing damage (profits). |
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That's not a cynical take, that's what they're saying publicly. "That's why we started the Privacy Sandbox initiative to collaborate with the ecosystem on developing privacy-preserving alternatives to third-party cookies and other forms of cross-site tracking. ... The most consistent feedback we’ve received is the need for more time to evaluate and test the new Privacy Sandbox technologies before deprecating third-party cookies in Chrome. This feedback aligns with our commitment to the CMA to ensure that the Privacy Sandbox provides effective, privacy-preserving technologies and the industry has sufficient time to adopt these new solutions. This deliberate approach to transitioning from third-party cookies ensures that the web can continue to thrive, without relying on cross-site tracking identifiers or covert techniques like fingerprinting." -- https://blog.google/products/chrome/update-testing-privacy-s...