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by muzani
1424 days ago
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Someone is suffering because of a problem. You are there to remove that suffering. Competition shouldn't matter. CRMs are a saturated market. Instead of making yet another CRM, someone could learn to use Excel better or find an existing one that works better. But there's always someone out there who can't figure out how to share her Excel. She can't get Google Sheets to do what she wants it to do. And she's out there hacking her mailchimp to connect into google sheets, or pull calendar and customer info from some other tables. She has tried using one of the millions of CRMs out there but she doesn't understand the interface. There's some douchebag from the CRM company who emails asking her if she can take a call Tuesday or Thursday. That guy could explain it to her, but she doesn't want to deal with that call. When selling, your responsibility isn't to make sure they buy the product. Your responsibility is to make sure that those who have the problem are aware of your product, and understands how it can help them. They're free to shop around for other solutions. But it's irresponsible to not get your solution out there. If they understand and decide that this product isn't for them, then you've done your part. |
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