[pchew]

Unless you plan on solely targeting entry level tea drinkers, you really need to provide more information about your tea. Give a preview of what you plan to ship for the next few months, the tea, the region it's from, when it was picked, etc. For all I know you're going to send me a box of Tazo loose leaf every month.

[fadys]

Yeah, I think you're right. I'll add a page listing the types of tea likely to be sent (with a description of each, as you've suggested).

[pchew]

Sounds good. Sorry if that came off as harsh, I meant to expand on the 'you really need to' because there are similar services being offered by established tea retailers that do include all of that information, and such information is important to most tea-junkies. Even though I think it's clear that your service is aiming for a more frugal, less picky market than most of those, it's definitely better not to alienate them.

[fadys]

I wouldn't say that I am targeting a frugal, less picky market. I think those buyers just get a box of tea from their grocery store every week.

I plan on sending teas like the organic Long Jing Dragonwell tea. Depending on the number of subscribers that month, I'll likely take a loss on many of those teas since the tea and associated shipping costs may exceed the $24 monthly price.

I have to reach a certain threshold of monthly subscribers (with a fixed churn) to reach profitability.