[DL-Invariant]

I appreciate the pushback, and love how you're thinking about this.

Negative press can always be a head headwind.

I'd counter, if you look across the world, as oral hygiene has become a greater focus as we learn to appreciate it's importance in overall wellness, there is a huge positive trend: Health organizations and governments are spending huge amounts of money to support the adoption and frequent use of products like antiseptic mouthwash.

Bad headlines can certainly stifle volumes a bit, but long-term I am not sure they'd ever be enough to counter the concentrated efforts of so many major establishments.