[matt413]

Thanks for checking it out. I may be way out of my depth here, but these are some examples I could think of:

I have two separate propmotions running in US and CA. I could create a link with this formula "https://ecom.com/promotions/{country}" and use the generated shortlink in my social posts. Users who click on the link will be automatically redirected to the correct promotion based on their IP address.

I have 50 products, and want to run a lucky "product" campaign. I create a link with this formula "https://ecom.com/products/{randomNumber}" and post it up on social media. Users who click on my link will randomly land on one of my products (I realise this requires a bit of adjustment I should make to the tool to make random numbers customisable).

I'm running a campaign that should send users to different pages each day (or month). I could write "https://ecom.com/promotions/daily-{day}" or "https://ecom.com/promotions/monthly-{month}" so that users who click on my short link are always redirected to the correct page without needing me to update my link every day / month.

I recognise I'm searching for problems to fit the solution here. Do any of these make any sense?