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Predictive analytics: the concept and the main principles According to the SAS Institute, predictive analytics is the use of data, statistical algorithms and machine learning techniques to determine the probability of future outcomes based on historical data. The goal is to go beyond knowledge of past statistics to give the best estimate of what will happen in the future. Predictive analytics is already one of the most widely used intelligent automation technologies in the world. According to Statista, more than 80% of large enterprises implement predictive analytics.

Predictive analytics outlines the contour of future events using data. Advanced, sophisticated systems use historical data to identify patterns, and then use those patterns to give people an idea of what might happen. https://parsers.vc/blog/predictive-analytics-benefits-and-pr...