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by mxuribe
1429 days ago
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I once suggested this kind of strategy at a previous job...and internally, everyone liked it. But what ended up happening was: our fans of the content kept complaining that they were sharing the /latest url but "the website kept breaking" (in their mind) because last week it pointed to the blog post they wanted to share, and this week, its pointing to a different blog post, and please fix the website, etc. Clearly, our fans misunderstood about redirects...and our fans were vastly, overwhelmingly non-techies...so try as we did to educate them, it became a lost cause...and we stopped employing that tactic. Our fans as i call them were real estate agents who affiliated with the real estate company that i worked for...and these guys i called fans because they were the most fervent, avid followers of the company's brand, and they sold million-dollar plus homes...so they had plenty of pull with the senior leasders at the company, but to be fair they did follow the brand religiously...so like i've heard poeple say: support your most ardent fans. In any case, since that time, i'm careful to set expectatins about expected behaviors as it pertains to links, web resources, redirects, and such. (Of course, such a tactic might work for other audiences too.) EDIT: typo fixings. |
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