[BlackJack]

Amazon Ads 31B is an annual figure. Last quarter it was ~8B. Same thing with cloud; AWS pulled ~18B last quarter.

Amazon Ads is a legit threat to Google, especially with product searches. Instagram struggles to monetize commercial queries to the same degree as Goog/Amzn.

[impulser_]

I think Google is more of a threat to Amazon than Amazon is a threat to Google.

Google Shopping and YouTube Shopping are going to eat away at Amazon being the go to place to do product searches.