[chrisseaton]

> I wonder why?

I guess I don't get why people think they should be immune from paying a market price.

When you negotiate salary do you go for the most you can negotiate? Or do you accept minimum wage because someone somewhere suggested it to you? Why do you think any other transaction should be different? It's a brand new luxury SUV, it's not baby milk.

> MSRP is MSRP

Guess what... the MSRP includes profit (gasp!). As much profit as they thought they could get away with when it was set.

> Any dealership that tried to stick me with such a markup not only would blow the sale, but would not get my business in the future.

Ok so great this already limits how much they can charge. I guess someone else somewhere is willing the pay the price though, or they wouldn't charge it.

I think your logic is basically 'I don't want to pay that much'. Ok well they don't want to sell it for less, and it's their property. You'll have to go elsewhere. Sounds like you're happy with that so what's the problem?