>Do your scare quotes mean you think it's unreasonable? It's supply and demand, isn't it?
No, it's not reasonable when you're forced to go through a middleman who adds little to no value to the transaction and wants to take a massive cut. Ford is legitimately worried about dealership greed jeopardizing the success of the F-150 Lightning[1] and EV's in general, so they're moving towards direct to customer online sales for their EV's[2]. They've arguably been burned by greedy dealerships in the past with the Focus RS[3].