[maerF0x0]

If it's selling for so much does that mean Toyota (the company) is missing out on a ton of margin that the dealerships are making?

[nradov]

In theory, yes. But Toyota is positioned as a mainstream value brand. They don't want to damage their brand image in the marketplace by raising MSRP just because they temporarily can't manufacture enough to meet demand.

[somerandomqaguy]

For that money the Lexus NX 450h+ is probably viable. And would probably hold a higher resale due to the Lexus badge.

[wing-_-nuts]

lol, no. If you pay a massive markup over msrp, you've just lit that money on fire when things normalize and you go to sell.