[rainsil]

So they'd split off Google Ads then create another ad platform to sell ads on their properties? Why would anyone use the independent Google Ads?

[elcomet]

Ok I see what you're saying. You're right that we cannot really separate google from googe ads for their own products. But Google Ads also sells ads on websites outside google (via Google Adsense). So it might make sense to separate AdSense from Google.