[azinman2]

We don’t know how much their BOM increased. They likely were either losing money or not much margin, and with the market going downward they probably couldn’t afford to offset it as much anymore.

[rcoveson]

They could switch from UTF-8 to UTF-16 to decrease their BOM by 33%.

[noncoml]

Imagine where Uber would be today if they wanted to stop losing money so early in the game.

[azinman2]

Early? They’ve been selling in the market for over 6 years now.

[noncoml]

Yeah early as in early in market domination.

[spywaregorilla]

And they're still losing money with no path towards profitability or market domination?

[noncoml]

Yeah don’t disagree. But how will increasing the price help them?

[spywaregorilla]

You asked

> Imagine where Uber would be today if they wanted to stop losing money so early in the game.

Well if they stopped they could have lost less money