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by hef19898 1420 days ago
The funny thing is, and it shows in this mail, Tobi built a true profitable Unicorn. And outside of Shopify, and even within eCommmerce, he has such a low profile as a person. Founders here in germany look to Musk, I suspect (and now for a fact) a lot of them don't even know who he (Edit: Tobi) is.

I like that mail, ckear, to the point, factual and self critical. Severence packages are good, really good. All in all, quite a change from other companies firing people over zoom.
3 comments
kypro 1420 days ago
> Founders here in germany look to Musk, I suspect (and now for a fact) a lot of them don't even know who he (Edit: Tobi) is.

Fyi for those who don't know Tobi is German, but moved to Canada where he started Shopify.

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misiti3780 1420 days ago
It's always been interesting to me --- most people dont realize it's way better to be rich and unknown then be known to be rich. Tobi can't hide that he is rich at this point, but I bet he can go into most restaurants or bars outside of CA without being accosted.
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jorgesborges 1420 days ago
I agree. Also I think Shopify is centered in Ottawa, Canada — where I suspect he’s also free from being accosted in restaurants and bars.
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jonny_eh 1420 days ago
Hockey players are more likely to be accosted in Ottawa than a local CEO.
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jonny_eh 1420 days ago
Tobi is a much more admirable CEO than Musk, even though Tobi appears to be a Musk fan.
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