[denton-scratch]

Brit here.

It infuriates me that the BBC World Service insists on announcing the time as "<something> GMT", pronounced in a smug tone of voice. The GMT timescale no longer exists; nobody broadcasts it. What the announcers are broadcasting is the BBC's ignorance. I find it embarrassing and jingoistic.

They've also adopted an idiosyncratic way of pronouncing the time itself: "The time is Four, GMT". Everyone else says "Four O'clock", or "four hundred hours" or "four AM". The Beeb are almost completely immune to complaints; they've outsourced their complaints department, and the contractor's brief is to make sure no complaints reach programme makers.