[rahimnathwani]

"Brick and mortar is different"

Not in the ways you describe:

"because they’re actually maintaining a space to show the items"

This is similar to Amazon's site browse/search experience.

"and bringing them close to you"

This is similar to Amazon's fulfilment network.

[JonShartwell]

It’s a common experience to order something from a website and have its appearance be different from your expectations based on the photos and description. If you can see the appearance of the item you’re buying before buying that problem is impossible

[rahimnathwani]

I'm old enough to remember when most things I bought were bought in a physical store. I'd choose based on price, appearance and (for things like electronics) a textual description.

Today, I'll choose after reading several 2/3/4 star reviews for each of several alternatives.

This has resulted in a far lower rate of surprises and disappointments.