[formerly_proven]

More salient question than "is blockchain DNS a good idea": How did they get this domain name?

[tiborsaas]

handshake.org doesn't seem like a too rare find. It was unoccupied for a long time and nothing serious seems to be there before: https://web.archive.org/web/20220201000000*/handshake.org

My guess would be it was in the $3-8k range.

[tnzk]

I would have the same question if this was .com, but .org is somehow less dense.

[RL_Quine]

If you think your scheme will result in a large return on investment you can spend a gigantic amount of money on a domain name and have it make sense. It’s how you have companies parading around with names like “crypto.com” and buying superbowl advertising.

[lionkor]

money