[mikkergp]

I think what’s not clear is what’s in those papers and what exactly they have to say about nudging and what definition they’re using. It defies credulity to think that changing defaults in software doesn’t change behavior if only because most users aren’t technically savvy enough to change their settings.

On the other hand the dream of nudge theory is something like a study done in the UK that suggests that adding the line “most of your fellow citizens pay their taxes” will increase the likelihood that people pay taxes. This I’d be more likely to believe the benefits are not clear, and more importantly difficult to replicate across time and culture.

It seems that trying to do a meta-analysis on all of nudge theory (or large categories of it) would indeed show know impact. It’s not like you’re testing one thing, you’re comparing well designed programs, with ones that aren’t.