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by nostrademons
1428 days ago
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Also the quality of hyperlinks has declined precipitously. Google's big insight was that what people say about a page matters more than what the page says itself. Hyperlinks were fundamental to the (pre-2013) ranking algorithm, in ways that were far more fundamental than just pagerank. This worked really well when people authored HTML pages by hand (or in FrontPage or DreamWeaver) and would promiscuously link out whenever another site was relevant. It works really poorly when all the links are paid for, or bargained for, or part of social media sites that are overrun with spammers and use rel=nofollow anyway, or are internal-only because every site wants to be its own walled garden. That's the web we've got now. |
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