I mostly appreciate deadspin for its snark [1], it’s usually more entertainment than reporting (or even much about the actual games for that matter).
Snark was what attracted me to Gawker (the sister site to Deadspin). The general tone was something like "these elites and celebrities aren't as great as they think they are" which made it a guilty pleasure read. Reading it (and I assume Deadspin is similar) was like hanging out with a cool friend who was aware of everything hip going on and had all the right quips.