[Peroni]

Context is everything in these situations. A little info on what your start-up does, who you intend to target, etc would help.

[greenxc]

Thanks for the response. We are a online travel company targeting students/young professionals. General ideas we already have are online/social media marketing as well as partnerships (whether on campus or that already reach this group). We would like to think of some creative ideas to reach this market. Something outside of the box that could potentially go viral.

[JulianMiller520]

I agree completely. I've worked on some fairly cool projects with regard to guerrilla marketing and I'd be happy to help out once you post more info.